One of the big criticism Amazon has to face, is that it is a great place to shop, but a lousy place to browse. To counter that, the shopping Giant is testing a new service called Scout. Currently, it is available for a few categories, like furniture and women shoes,...read more
On 5 September, Amazon announced that its advertising brands and services are merging under a new unified brand. Amazon Media Group (AMG), Amazon Marketing Services (AMS), and the Amazon Advertising Platform (AAP) are now under one umbrella brand: Amazon...read more
Yes, Google owns search, but not necessarily when it comes to shopping. According to Mediametrie/Netratings, 50% of French shoppers start their search on Amazon, 45% in the UK, and in the US, it's 56% (Comscore). Of course, Amazon's algorithm is strongly behind...read more
E-commerce sales growth is accelerating and Amazon is taking a bigger share of those sales every year. In it’s latest trends report, Mary Meeker reported that the retail giant is owning $129 billion of e-commerce gross merchandise value (GMV), which represents a 28%...read more
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