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Good news for Amazon third party sellers in Europe ! Starting 5 June, Amazon will lower it’s referral fees percentage (commission) across multiple categories

Lower fees:

  • Amazon will reduce the referral fee percentage for Grocery (excluding Beer, Wine & Spirits), Beauty, Health & Personal Care, and Baby products (excluding Baby Clothing) from 15% to 8% on items with a total sales price of €10 or less. But, will continue to charge a fee of 15% on items with a total sales price greater than €10.
  • Amazon will reduce the referral fee percentage for Furniture items from 15% to 10% on any portion of the total sales price greater than €200. (There are some items, though, for which it doesn’t apply).
  • Amazon will reduce the referral fee percentage for Jewellery items from 20% to 5% on any portion of the total sales price greater than €250.
  • Amazon will reduce the referral fee percentage for Watches from 15% to 5% on any portion of the total sales price greater than €250.

New per-item fee across all categories

A good news never comes alone: in exchange for lowering the referral fee, Amazon will introduce a per-item minimum referral fee of €0.30 across all categories, except Grocery and Media categories, which includes Books, Music, Video, Video Games, DVD and Software. And, in France, Amazon will increase the referral fee percentage for TVs, Laptops and Computers from 5% to 7%.

Enter your item in the right category.

Note that you will need to categorize your items as precisely as possible when you list them on the website to ensure that you are charged the correct referral fee. Also, fees might slightly change from marketplace to marketplace.

Still not sure about what category to list your product in ? Still have questions on Amazon referral fees or fullfilment fees ? We’re here to help ! Request a consultation and let’s have a chat !

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Najad Jonas-Menouar is the Founder of Sonemos Media, an independent agency dedicated to Amazon Marketing, Advertising and sales..
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