Sonemos Media https://www.sonemos.be Helping You Succeed On Amazon Fri, 20 Sep 2019 07:26:34 +0200 en-GB hourly 1 https://wordpress.org/?v=5.3 Etes-Vous Prêt Pour Black Friday ? https://www.sonemos.be/etes-vous-pret-pour-black-friday/ https://www.sonemos.be/etes-vous-pret-pour-black-friday/#respond Fri, 20 Sep 2019 07:26:32 +0000 https://www.sonemos.be/?p=211920 Fond photo créé par freepik – fr.freepik.com Avec Black Friday, Cyber Monday et les fêtes qui approchent, la compétition sera rude pour remporter visibilité, désirabilité et conversions ! Si vos campagnes de promotion ne sont pas encore dans les starting-blocks, c’est le moment ou jamais ! Quelques recommandations pour vos campagnes de marketing: 1. L’analyse […]

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Fond photo créé par freepik – fr.freepik.com

Avec Black Friday, Cyber Monday et les fêtes qui approchent, la compétition sera rude pour remporter visibilité, désirabilité et conversions ! Si vos campagnes de promotion ne sont pas encore dans les starting-blocks, c’est le moment ou jamais !

Quelques recommandations pour vos campagnes de marketing:

1. L’analyse de vos campagnes précédentes.

Cela semble aller de soi, mais beaucoup de vendeurs ne le font pas de manière systématique. Les résultats de vos campagnes précédentes sont une mine d’or et vont vous permettre d’affiner votre stratégie pour les campagnes suivantes.

Commencez par examiner le volume d’impressions généré, ainsi que les facteurs qui ont pu impacter votre référencement ou vos budgets de campagnes durant l’année. Ensuite, examinez les points suivants pour vous aider à planifier votre budget pour fin 2019:

  • Quelles sont les campagnes qui ont le mieux performé ?
  • Quelles sont celles qui ont le moins bien performé ?
  • Les budgets alloués étaient-ils suffisants ?
  • Quelles sont les tendances, récurrences, que vous avez pu identifier au cours des dernières années ou mois ?

2. Segmentation et personnalisation.

Une fois votre analyse terminée, vous allez pouvoir segmenter sur base des infos récoltées. Vous allez devoir examiner le fameux “entonnoir de conversion”: depuis l’apparition de votre page produit dans les résultats de recherche, jusqu’à la vente. Que disent les données récoltées ? Quelles sont les actions entreprises par les consommateurs qui ont le plus converti ? Ajoutez ensuite ces actions (ou non-actions) à votre segmentation d’audience. Par exemple, vous pouvez segmenter les audiences en fonction des catégories consultées ou de la visite récente sur votre site. Vous pouvez également segmenter les clients lorsqu’ils ajoutent un élément spécifique à un panier, afin qu’ils voient vos promotions lors de la recherche de mots-clés associés dans le futur. Tout ceci est possible grâce aux nouvelles fonctionnalités et options de ciblage des Sponsored Products.

3. Stratégie budgétaire.

Que votre stratégie d’enchère soit manuelle ou automatique, vous devez y avoir réfléchi avant l’implémentation de votre campagne ! Sur base des infos récoltées lors de votre phase de segmentation, vous allez adapter votre stratégie d’enchère et adapter votre coût au clic en fonction de l’entonnoir de conversion, c’est à dire, en fonction de l’étape à laquelle se trouve le consommateur.

4. Choisir les bons formats publicitaires.

Donnez la priorité au format Sponsored Brands. On constate, en effet, que ce format est beaucoup plus efficace pour convertir les leads en ce moment de l’année. Vous devez donc, si possible, consacrer une bonne partie de votre budget à ces formats. Vous devez également utiliser la fonction “Optimiser mes annonces” pour que vos annonces changent de manière dynamique en fonction de l’objectif de recherche de l’utilisateur.

Bonne chance et bonne ventes !

Spécialiste en marketing digital, Najad Jonas-Menouar est la fondatrice de Sonemos Media, agence spécialisée dans les services de marketing et de ventes sur Amazon. Sonemos accompagne les PME et les entrepreneurs dans le développement de leur business sur Amazon.

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Amazon Transparency Débarque en Europe. https://www.sonemos.be/amazon-transparency-debarque-en-europe/ https://www.sonemos.be/amazon-transparency-debarque-en-europe/#respond Mon, 12 Aug 2019 06:36:01 +0000 https://www.sonemos.be/?p=211889 Lancé il y a 2 ans aux Etats-Unis, le programme Amazon Transparency débarque en Europe. Qu’est-ce que Amazon Transparency ? Transparency by Amazon (Transparence Amazon) est un service d’authentification de l’article que vous vendez. Ce service vous aide à protéger votre marque de la contrefaçon. Les marques inscrites appliquent simplement le label de transparence unique […]

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Lancé il y a 2 ans aux Etats-Unis, le programme Amazon Transparency débarque en Europe.

Qu’est-ce que Amazon Transparency ?

Transparency by Amazon (Transparence Amazon) est un service d’authentification de l’article que vous vendez. Ce service vous aide à protéger votre marque de la contrefaçon. Les marques inscrites appliquent simplement le label de transparence unique sur chaque unité qu’elles fabriquent. Amazon scanne ensuite ces codes pour s’assurer que seuls les produits authentiques sont expédiés aux clients. 

De son côté, le client dispose d’une application qui lui permet de vérifier que le produit est authentique mais aussi de connaître la date et le lieu de fabrication ainsi que la liste des ingrédients si besoin.

De quoi ai-je besoin pour inscrire ma marque à Transparency ?

Pour vous inscrire à Transparency, vous aurez besoin des éléments suivants:

  • Une preuve de votre propriété de la marque
  • Un numéro GTIN (Global Trade Item Number), code-barres EAN ou UPC sur vos produits.
  • La possibilité d’appliquer des codes Transparency uniques sur chaque unité que vous fabriquez.

Comment fonctionne Transparency ?

En savoir plus sur Transparency ou sur l’enregistrement de votre marque ? Demandez une consultation ici:

Spécialiste en marketing digital, Najad Jonas-Menouar est la fondatrice de Sonemos Media, agence spécialisée dans les services de marketing et de ventes sur Amazon. Sonemos accompagne les PME et les entrepreneurs dans le développement de leur business sur Amazon.

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New Amazon Guidelines For Your Product Title. https://www.sonemos.be/new-amazon-guidelines-for-your-product-title/ https://www.sonemos.be/new-amazon-guidelines-for-your-product-title/#respond Fri, 19 Jul 2019 10:05:17 +0000 https://www.sonemos.be/?p=211866 Amazon recently announced that on July 22 it will be suppressing ASINs (Amazon Single Identification Number) from Amazon Search that violate Amazon’s title guidelines. So, to avoid losing visibility, ranking, and sales, it is crucial that your product listing becomes compliant with the title guidelines. This announcement was found for US marketplace. We don’t know […]

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Amazon recently announced that on July 22 it will be suppressing ASINs (Amazon Single Identification Number) from Amazon Search that violate Amazon’s title guidelines. So, to avoid losing visibility, ranking, and sales, it is crucial that your product listing becomes compliant with the title guidelines.

This announcement was found for US marketplace. We don’t know yet when it will be applicable to European marketplaces, neither if it will be the case. Sonemos Media will keep you posted !

What are the new title characteristics ?

In general, the titles that risk to be removed are the one with following characteristics:

  • Title containing promotional keywords and phrases (for example, free shipping, 100% quality guaranteed, etc.)
  • Title containing non-readable characters including emojis.
  • Title exceeding more than 200 characters.
  • Title not containing any product identifying information (no product type name and no product characteristics – for example, a single word title such as N/A)

Although not mentioned in the announcement, the Amazon Style Guide also contains a number of further requirements, such as using all caps or special characters (such as ! or $) being prohibited. 

What does this mean for me as a seller ?

Amazon says in it’s statement: When an ASIN is suppressed for any of the above reasons, you will be notified through the Manage Your Inventory screen in Seller Central, with the specific reason the ASIN was search suppressed. Once the issue is fixed on the title, we will remove the search suppression and the ASIN will appear back on Amazon Search.

This should be taken seriously, as it means a dramatic drop in your organic ranking ! After you make your title update, Amazon will re-index your listing, so you’ll temporarily see a drop in your organic ranking, but based on your sales history, reviews, and traffic, you’ll see your rank resume its position.

Business photo created by freepik – www.freepik.com

Najad Jonas-Menouar is the Founder of Sonemos Media, an independent agency dedicated to Amazon Marketing, Advertising and sales.

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Amazon Sellers: Ready for Prime Day ? https://www.sonemos.be/amazon-sellers-ready-for-prime-day/ https://www.sonemos.be/amazon-sellers-ready-for-prime-day/#respond Wed, 19 Jun 2019 05:15:00 +0000 https://www.sonemos.be/?p=211836 Amazon hasn’t officially released the date for Prime Day 2019 yet but it’s typically scheduled in mid-July. Will you be ready ? For sellers who use Amazon, Prime Day can be a big boost to sales.   What is Prime Day ? Prime Day is the biggest shopping summer event exclusively for Prime members. Prime Day […]

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Amazon hasn’t officially released the date for Prime Day 2019 yet but it’s typically scheduled in mid-July. Will you be ready ? For sellers who use Amazon, Prime Day can be a big boost to sales.

 

What is Prime Day ?

Prime Day is the biggest shopping summer event exclusively for Prime members. Prime Day 2018 brought in more sales than any Cyber Monday, Black Friday or the previous Prime Day from customers in 17 participating countries. Small and medium businesses selling through Amazon made more than $1.5 billion in sales during Prime Day 2018 in US only ! Advertising is also booming during that day: last year’s Prime Day alone brought in more than  $3.6 million in ad sales.

Some things sellers need to know:

  • Advertising during Prime Week is very competitive. You might need to increase your bids & budget
  • You need to make sure that the product you are promoting is in stock or easily replenishable
  • Algorithm: deals with the best price, quantity, and inventory are awarded the best time and position on the Amazon Deals page.
  • Promotions: if you missed the deadline for lightning deals (e.a. your discount promoted by Amazon), you can still use Amazon coupons to grab the shopper’s attention.
  • Shoppers can discover your coupons on:
    • Amazon’s coupons home page
    • in their search results
    • on product pages
    • in their shopping cart
    • in your advertising (sponsored products ads)

Najad Jonas-Menouar is the Founder of Sonemos Media, an independent agency dedicated to Amazon Marketing, Advertising and sales..

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Amazon Prime Wardrobe: Try Before You Buy. https://www.sonemos.be/amazon-prime-wardrobe-try-before-you-buy/ https://www.sonemos.be/amazon-prime-wardrobe-try-before-you-buy/#respond Wed, 05 Jun 2019 03:49:53 +0000 https://www.sonemos.be/?p=211820 You know the feeling: ordering something online and realising it doesn’t fit ! Then, the return, reimbursement, re-order process starts. With its Prime Wardrobe Program launched a year ago, Amazon allows their customers to try on clothing at home and decide which items to keep and which items to send back. Prime Wardrobe is a Prime-exclusive […]

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You know the feeling: ordering something online and realising it doesn’t fit ! Then, the return, reimbursement, re-order process starts. With its Prime Wardrobe Program launched a year ago, Amazon allows their customers to try on clothing at home and decide which items to keep and which items to send back.

Prime Wardrobe is a Prime-exclusive program where you can try before you buy from eligible items across women’s, men’s, kids’, and baby clothing, shoes, and accessories.

You can try between 3 and 15 clothes or accessories for a week without buying them and return those who are not suitable. You just have to make an appointment with UPS.

Amazon is not pioneer in the field, other e-retailers like Asos or Zalando launched similar services in 2017. Unfortunately for us, poor European fashionistas, the service is only available in the US. Amazon doesn’t say when it will be available for European users.

Najad Jonas-Menouar is the Founder of Sonemos Media, an independent agency dedicated to Amazon Marketing, Advertising and sales.

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Winning At The Amazon Advertising Game. https://www.sonemos.be/winning-at-the-amazon-advertising-game/ https://www.sonemos.be/winning-at-the-amazon-advertising-game/#respond Thu, 23 May 2019 10:19:18 +0000 https://www.sonemos.be/?p=211792 Amazon is much more than just a retail site. It has become a marketplace and ecosystem with multiple billion dollar businesses under its roof. Amazon is now the third biggest ad supplier and expected to receive up to $38B in revenue by 2023. The thing is, it cannot simply be managed like any other marketing […]

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Amazon is much more than just a retail site. It has become a marketplace and ecosystem with multiple billion dollar businesses under its roof. Amazon is now the third biggest ad supplier and expected to receive up to $38B in revenue by 2023.

The thing is, it cannot simply be managed like any other marketing channel. Amazon is re-inventing the game and creating new rules for the advertisers to follow.

“Facebook knows who your friends are. Google knows what you’re interested in finding on
the Internet. Amazon knows what you’ve bought, and has a pretty good idea of what you might want to buy next.” (Wired)

It is the power of the purchase data that really sets the Amazon Advertising opportunity above its competitors as well as the fact that Amazon doesn’t just reach consumers…it reaches shoppers.

If you want to win at the Amazon advertising game, you have to understand that it’s ecosystem is unique. Amazon is obsessed by the customer, and you will need to have the same mindset when building your advertising strategy on Amazon.

Amazon doesn’t just reach consumers…it reaches shoppers.

Data, data, data ! The biggest Amazon advantage is it’s customer data and all the advertising products offered by the platform are built to use that data. One of the most effective features of Amazon DSP, for example, is the ability to leverage Amazon customer data to target shoppers in and off Amazon. This allows you to continually improve campaign performance with granular optimization and take your marketing decision accordingly.

Here are some of the new kinds of Amazon specific data points that marketers need for great decision making:

  • Organic Sales
  • Ad-driven sales
  • Search ranking
  • Best seller ranking
  • competitor prices
  • Inventory levels
  • Reviews and Ratings
  • Ad placement

Need to know more about Amazon advertising ? Download our guide here or request a consultation.

Najad Jonas-Menouar is the Founder of Sonemos Media, an independent media agency dedicated to Amazon Marketing and Advertising..

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Amazon Referral Fee Changes Coming in June. https://www.sonemos.be/amazon-referral-fee-changes-coming-in-june/ https://www.sonemos.be/amazon-referral-fee-changes-coming-in-june/#respond Fri, 12 Apr 2019 11:52:31 +0000 https://www.sonemos.be/?p=211770 Good news for Amazon third party sellers in Europe ! Starting 5 June, Amazon will lower it’s referral fees percentage (commission) across multiple categories Lower fees: Amazon will reduce the referral fee percentage for Grocery (excluding Beer, Wine & Spirits), Beauty, Health & Personal Care, and Baby products (excluding Baby Clothing) from 15% to 8% […]

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Good news for Amazon third party sellers in Europe ! Starting 5 June, Amazon will lower it’s referral fees percentage (commission) across multiple categories

Lower fees:

  • Amazon will reduce the referral fee percentage for Grocery (excluding Beer, Wine & Spirits), Beauty, Health & Personal Care, and Baby products (excluding Baby Clothing) from 15% to 8% on items with a total sales price of €10 or less. But, will continue to charge a fee of 15% on items with a total sales price greater than €10.
  • Amazon will reduce the referral fee percentage for Furniture items from 15% to 10% on any portion of the total sales price greater than €200. (There are some items, though, for which it doesn’t apply).
  • Amazon will reduce the referral fee percentage for Jewellery items from 20% to 5% on any portion of the total sales price greater than €250.
  • Amazon will reduce the referral fee percentage for Watches from 15% to 5% on any portion of the total sales price greater than €250.

New per-item fee across all categories

A good news never comes alone: in exchange for lowering the referral fee, Amazon will introduce a per-item minimum referral fee of €0.30 across all categories, except Grocery and Media categories, which includes Books, Music, Video, Video Games, DVD and Software. And, in France, Amazon will increase the referral fee percentage for TVs, Laptops and Computers from 5% to 7%.

Enter your item in the right category.

Note that you will need to categorize your items as precisely as possible when you list them on the website to ensure that you are charged the correct referral fee. Also, fees might slightly change from marketplace to marketplace.

Still not sure about what category to list your product in ? Still have questions on Amazon referral fees or fullfilment fees ? We’re here to help ! Request a consultation and let’s have a chat !

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Najad Jonas-Menouar is the Founder of Sonemos Media, an independent agency dedicated to Amazon Marketing, Advertising and sales..
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6 Things You Need to Know Before Launching An Amazon Business. https://www.sonemos.be/6-things-you-need-to-know-before-launching-an-amazon-business/ https://www.sonemos.be/6-things-you-need-to-know-before-launching-an-amazon-business/#respond Wed, 03 Apr 2019 12:00:34 +0000 https://www.sonemos.be/?p=211721 1. You need to understand the system. Before starting as a seller, it’s worth taking the time to review the basics of selling things on Amazon. Even if you’re familiar with Amazon as a shopper, the way it works for sellers is quite different. The business model of Amazon is very specific and you cannot […]

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1. You need to understand the system.

Before starting as a seller, it’s worth taking the time to review the basics of selling things on Amazon. Even if you’re familiar with Amazon as a shopper, the way it works for sellers is quite different. The business model of Amazon is very specific and you cannot develop your business without understanding how it works. Many novice sellers find themselves too quickly facing failure for having burned the stages. It takes a lot of preparation and anticipation. You need to dedicate some time to understand the ecosystem, learn about the most valuable listing positions, how to get your product shipped out of Amazon’s warehouses, and some costly pitfalls to avoid..

Think also about the structure you want to start with, there are many services you can benefit from if you set up a professional profile.

2. You’ll have to put in the work.

Like any other business, starting a business on Amazon is something serious. Forget the talk about easy income and promises of overnight success! You will have to spend some time to do your homework, not only to understand the ecosystem as explained above, but also to do some analysis, study your competitors and find a product with high potential. The good news is that it can go quite fast, depending on the sector and the product chosen. In a few months, you will be able to be operational. Thank you, internet!

3. To make money, you need money.

You need a small capital. Before you start, plan some savings or a little investment, even if you want to start with a single product. You will need it to cover the basic fees: the subscription fees related to your seller account, the storage fees if you opt for Amazon FBA (fulfilled by Amazon), not to mention the administrative costs, the packaging, the shipping, etc.
Don’t worry; you can already start small on Amazon. Some sellers started their business with an investment between € 2,000 and 5,000. Of course, this will also depend on your business structure (in professional mode or private) and if you opt for private label, retail arbitrage, or wholesale.

4. You need a product with high potential.

You are not the only seller on amazon, the competition is tough. You must therefore opt for a product with high potential. Products with high potential are those for which there is high demand and few competitors. There are Amazon-specific analysis software that will help you find this high-potential product. But you can already do this analysis on the site of Amazon, as a visitor, you will quickly locate the products with high demand. To do this, go to Google and type “Amazon best sellers”, you will quickly have a ranking of products with high demand.
Then, thanks to one of these analysis tools, find the BSR (best seller ranking), which is the ranking of the best sellers by product. You can consider that sellers ranked between 1 and 5,000 are serious competitors and they sell like crazy!

5. No marketing, no sales

On Amazon, you only exist if your product is optimized for search. You are not alone, you are among hundreds of thousands of other sellers. Hence the importance of choosing a product differentiating and with little competition, as explained above (but this is the subject of a more specific topic). Think about it: 80% of Amazon sales happen on the first page of search results. Therefore, you will have to invest a minimum in pay per click (PPC) campaigns to be visible. This is not a reason to forget your other traffic drivers: your social networks are additional platforms where you can promote your products, or coupons you offer on Amazon.

6. You need a plan.

Like for any other business, the basics stay applicable. You need an action plan to determine your goals, the means you have and the risk you are willing to take. Many disappointed sellers are bitter when you ask them about Amazon, it is understandable, but when you ask them, they admit they have not been prepared or have learned on the go, learning from their mistakes. In conclusion: the potential of a platform like Amazon is huge! It’s very simple: there is no other ecommerce site with such a mass of potential buyers! In addition, Amazon can take charge of your storage, packing and shipping of your products, no worries for logistics! If you follow these few steps and follow the basic rules of business, you can generate additional income in a few months and gradually gain financial freedom.

Good luck!

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Najad Jonas-Menouar is the Founder of Sonemos Media, an independent agency dedicated to Amazon Marketing, Advertising and sales..
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What is Amazon DSP ? https://www.sonemos.be/what-is-amazon-dsp/ https://www.sonemos.be/what-is-amazon-dsp/#respond Thu, 28 Feb 2019 05:52:46 +0000 https://www.sonemos.be/?p=211724 Amazon DSP is one of the media opportunities offered by Amazon Advertising, it is a demand-side platform that enables advertisers to programmatically buy display and video ads. The difference with other Amazon advertising products, is that it allows you to reach audiences on other sites than Amazon, whereas with other advertising products, you stay on Amazon. […]

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Amazon DSP is one of the media opportunities offered by Amazon Advertising, it is a demand-side platform that enables advertisers to programmatically buy display and video ads. The difference with other Amazon advertising products, is that it allows you to reach audiences on other sites than Amazon, whereas with other advertising products, you stay on Amazon.

One of the most effective features of Amazon DSP is the ability to leverage Amazon customer data to target shoppers off Amazon.

From home page banner placements to HTML offerings, Amazon DSP is a premium advertising offer available within Amazon Vendor Services.

With the Amazon DSP, you can programmatically reach your audiences:

  • across Amazon-owned sites and apps
  • on leading publishers’ sites through direct inventory from Amazon Publisher Services and third-party exchanges.

The ads can appear in any of the following forms:

  • Desktop Display Ads
  • Mobile Banners Ads
  • Mobile Interstitial AdsImage & Text Ads
  • In-stream Video Ads

Amazon DSP uses both own and third-party solutions, from manual site reviews to real-time bid evaluation, to uphold quality standards and brand safety.

What are the retargeting options ?

Your options are:

  • Pixel based – Shoppers who visit your brand’s site.
  • Product remarketing – Retarget shoppers who viewed your promoted products but didn’t convert.
  • Brand halo remarketing – Retarget shoppers who viewed other products of your brand.
  • Similar product remarketing –Reach shoppers browsing products similar to yours.

In addition, you can add in targeting layers to reach just the right audiences.

These include:

  • Contextual (content of the website)
  • Demographic (M/F, age, income, education)
  • Geographic (zip code)
  • Time of Day (by the hour)
  • Other (device type, browser, etc.)

Read more about Amazon advertising here

(Featured Photo by Toa Heftiba on Unsplash)

Najad Jonas-Menouar is the Founder of Sonemos Media, an independent media agency dedicated to Amazon Marketing and Advertising..

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6 Choses à Savoir Avant de Lancer Son Business sur Amazon. https://www.sonemos.be/6-choses-a-savoir-avant-de-lancer-son-business-sur-amazon/ https://www.sonemos.be/6-choses-a-savoir-avant-de-lancer-son-business-sur-amazon/#respond Sun, 17 Feb 2019 10:40:10 +0000 https://www.sonemos.be/?p=211676 (Photo by Sharon McCutcheon on Unsplash) 1. Comprendre l’écosystème. Le business modèle d’Amazon est très spécifique et vous ne pouvez pas y développer votre business sans en comprendre les rouages.  Beaucoup de vendeurs débutants se trouvent trop rapidement confrontés  à l’échec pour avoir brûlé les étapes. Cela demande beaucoup de préparation et d’anticipation. Prévoyez du temps pour comprendre […]

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(Photo by Sharon McCutcheon on Unsplash)

1. Comprendre l’écosystème.

Le business modèle d’Amazon est très spécifique et vous ne pouvez pas y développer votre business sans en comprendre les rouages.  Beaucoup de vendeurs débutants se trouvent trop rapidement confrontés  à l’échec pour avoir brûlé les étapes. Cela demande beaucoup de préparation et d’anticipation. Prévoyez du temps pour comprendre l’écosystème, le référencement, le jargon, les critères de vente et les critères de sélection au sein du catalogue Amazon. Il vous faut donc rapidement acquérir toute la connaissance liée au fonctionnement d’Amazon.

Penchez vous aussi sur la structure avec laquelle vous voulez démarrer: en société ou en personne physique ? Votre profil de vendeur et les services qui y sont liées (comme la TVA, par exemple,  ou les avantages offerts à vos clients) dépendra de la structure choisie.

2. Il faut s’investir et y consacrer du temps.

Comme pour n’importe quel autre business, démarrer un business sur Amazon, c’est du sérieux. Oubliez donc les discours qui vous parlent de revenu facile et vous promettent de vous enrichir du jour au lendemain. Ce n’est pas un overnight success, pour reprendre la formule anglaise. Il faut donc que vous y consacriez du temps, cela demande un minium de travail, non seulement pour comprendre l’écosystème comme expliqué plus haut, mais aussi pour faire quelques analyses, étudier vos concurrents et trouver un produit à haut potentiel. La bonne nouvelle, c’est que cela peut aller assez vite, en fonction du secteur et du produit choisi. En quelques mois, vous pourrez être opérationnel. Merci internet !

3. Il vous faut un capital de départ.

Pour faire de l’argent, il faut de l’argent. Cela semble tomber sous le sens, mais pas toujours….Avant de vous lancer, prévoyez un capital de départ, même si vous voulez démarrer avec un seul produit. Vous allez en avoir besoin pour couvrir les frais de base: les frais d’abonnement liés à votre compte vendeur, les frais de stockage si vous optez pour Amazon FBA (fulfilled by Amazon), sans oublier les frais administratifs, l’emballage, le transport, etc…

Rassurez-vous, on peut déjà commencer tout petit sur Amazon.  Certains vendeurs ont démarré leur activité avec un capital se situant entre 2.000 et 5.000 euros. Bien évidemment, cela dépendra aussi de la structure avec laquelle vous vous lancez (en société ou pas) et surtout du produit choisi (si vous optez pour un produit existant, ou si vous voulez lancer votre propre produit avec des frais de production plus ou moins élevés).

4. Il vous faut un produit à haut potentiel.

Vous n’êtes pas le seul vendeur sur amazon, la compétition est rude. Il vous faut donc opter pour un produit à haut potentiel. Les produits avec un fort potentiel sont ceux pour lesquels il y a une forte demande et peu de concurrents. Il existe des outils d’analyses spécifiques à Amazon, comme amazeowl ou junglescout, qui vous permettront de trouver ce produit à haut potentiel.  Mais vous pouvez déjà faire cette analyse sur le site d’Amazon, en tant que visiteur, vous aurez vite fait de repérer les produits à forte demande. Pour cela, rendez-vous sur Google et tapez  “Amazon meilleures ventes” (ou “Amazon best sellers” sur les sites en anglais).  Vous aurez rapidement un classement des produits à forte demande par catégorie:

Ensuite, grâce à l’un de ces outils d’analyse, repérez le BSR (best seller ranking), qui est le classement des meilleurs vendeurs par produit. Vous pouvez considérer que les vendeurs classés entre 1 et 5.000 sont de sérieux concurrents et qu’ils vendent comme des fous !

5. Pas de vente sans marketing.

Sur Amazon, vous n’existez que si votre produit est bien référencé. Vous n’êtes pas le seul, vous êtes parmis des centaines de milliers d’autres vendeurs. D’où l’importance de choisir un produit différenciant et avec peu de concurrence, comme expliqué plus haut (mais cela fait l’objet d’un sujet plus spécifique). Quand on sait que 80 %  des ventes sur Amazon se font sur la première page des résultats de recherche, il vaut mieux investir un minimum dans les campagnes PPC (pay per clic) pour être visible. Ce n’est pas une raison pour oublier vos autres sources de trafic: vos réseaux sociaux sont des plateformes supplémentaires pour y communiquer sur les promotions ou les coupons que vous offrez sur Amazon.

6. Il vous faut un plan d’action.

En matière de business, les règles élémentaires restent de mise, sur Amazon comme partout ailleurs. Il vous faut un plan d’action pour determiner vos objectifs, les moyens dont vous disposez et la part de risque que vous êtes prêt à prendre.  Beaucoup de vendeurs déçus sont amers lorsque vous les interrogez sur Amazon et on les comprend, mais lorsque vous les interrogez, ils admettent ne pas avoir été préparés ou avoir appris au fur et à mesure, en assumant leurs erreurs, ou pas…

En conclusion: le potentiel que représente une plateforme comme Amazon est gigantesque ! C’est très simple: il n’y a aucun autre site d’ecommerce avec une telle masse d’acheteurs et une telle vitrine, et ce n’est pas prêt de s’arrêter. De plus, Amazon se charge de stocker, d’emballer et d’envoyer vos produits pour vous, pas de soucis de logistique !

Si vous suivez ces quelques étapes et respectez les règles de base du business, vous pouvez générer un revenu complémentaire en quelques mois et petit à petit gagner en liberté financière.

Good luck !

Spécialiste en marketing digital, Najad Jonas-Menouar est la fondatrice de Sonemos Media, agence spécialisée dans les services de marketing et de ventes sur Amazon. Sonemos accompagne les PME et les entrepreneurs dans le développement de leur business sur Amazon.

The post 6 Choses à Savoir Avant de Lancer Son Business sur Amazon. appeared first on Sonemos Media.

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