Amazon is much more than just a retail site. It has become a marketplace and ecosystem with multiple billion dollar businesses under its roof. Amazon is now the third biggest ad supplier and expected to receive up to $38B in revenue by 2023. The thing is, it cannot...
Yes, Google owns search, but not necessarily when it comes to shopping. According to Mediametrie/Netratings, 50% of French shoppers start their search on Amazon, 45% in the UK, and in the US, it’s 56% (Comscore). Of course, Amazon’s algorithm is strongly...
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