Twitch inventory and audiences are now available on Amazon DSP. Marketers can now target Twitch’s viewers based on their interests in contextual-based campaigns as well as Amazon’s audience insights and measurement.
Although Twitch is part of Amazon since 2014, Amazon made its inventory available in September 2020. Amazon DSP offers advertisers the opportunity to buy display, video and audio ad placements with the ability to target audiences both on and off Amazon.
Highly Engaged Audiences
This is extremely valuable for marketers, as before the change, marketers had to buy ads manually on Twitch, which has about 17.5 million daily viewers, and audience that is known as hard-to-reach and highly engaged. Twitch video and display media, as well as new Twitch audiences, are now available for inclusion in Amazon Advertising campaigns, and Amazon audiences are available for inclusion in Twitch campaigns.
What Is Amazon DSP ?
Amazon Demand-Side Platform enables advertisers to buy video and ad placements programmatically.
Through Amazon DSP, you can buy ad placements on Amazon.com and EU, plus access to third-party sites. Amazon DSP audience builder lets you target (and retarget) audiences based on a variety of factors: behavioural targeting, lifestyle targeting, purchase history, remarketing, and lookalike audiences.