One of the big criticism Amazon has to face, is that it is a great place to shop, but a lousy place to browse. To counter that, the shopping Giant is testing a new service called Scout. Currently, it is available for a few categories, like furniture and women shoes, but the site says that more categories are coming soon for things like clothing and handbags.
Amazon ask shoppers to like or dislike a product, and by using machine learning, Scout will show the user products based on his choice. « This is a new way to shop, allowing customers to browse millions of items and quickly refine the selection based solely on visual attributes, » an Amazon spokesperson said in an emailed statement. « Amazon uses imagery from across its robust selection to extract thousands of visual attributes for showing customers a variety of items so they can select their preferences as they go. » Learn more.
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