How much should I spend for my online advertising ?
Figuring out how much to spend on advertising should begin with your sales revenues. The rule number one should be to set a budget that fits your business goals, and set the KPIs in order to measure the return.
Where and how should I spend my online advertising budget ?
What is the minimum media budget for an online campaign ?
If you you can start a Facebook or Instagram campaign with a very small daily budget (ex: starting at € 10/day ), be aware that the results you can expect will also be proportionnal. Depending on your objectives and timing, you might need to raise that budget significantly.
On the other hand, for direct buys, some vendors have a floor price per campaign, which generaly starts at € 3 000 – 5 000.
Programmatic is a long term strategy and you will therefore need to start with a test campaign, which generally needs a minimum of € 5 000
Am I ready for programmatic advertising ?
Your website is tagged and ready for tracking and data collect
You have a Google Analytics account, and are using Google 360°
You are redirecting to a relevant landing page