On 5 September, Amazon announced that its advertising brands and services are merging under a new unified brand.
Amazon Media Group (AMG), Amazon Marketing Services (AMS), and the Amazon Advertising Platform (AAP) are now under one umbrella brand: Amazon Advertising. According to the announcement, the reason behind the merge is to offer a more simplified experience for Amazon’s advertising customers. Here’s what Amazon said in the announcement :
“We are excited to announce that from now on we are simply Amazon Advertising. With this, we are retiring the names Amazon Media Group (AMG), Amazon Marketing Services (AMS), and Amazon Advertising Platform (AAP). You’ll see this change on our website and in simplified product names that reflect this unified brand and the direction of our business.”