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How brands can leverage the success of Prime Day ?
Prime Day 2 is around the corner: it has been officially announced for 11 and 12nd October. When Prime Day passes, there are still opportunities for brands to engage with consumers. A recent survey by Amazon Ads and Kantar found that 53% of consumers plan to make...
New Amazon Advertising Features to Grow Your Brand.
At Unboxed (Amazon third annual advertising conference), Amazon announced new additions to its advertising ecosystem. I summarize here some of interesting branding new features (source: Amazon Ads): Brand Metrics Brand Metrics is a self-service measurement solution...
Amazon Lightning Deals: What to do ?
Hey, it's that time of the year again: Holiday Season ! The fourth quarter is the most exciting and profitable time of the year for many Amazon sellers. Sellers are looking to optimise their Amazon stores for important events such as Black Friday, Cyber Monday, and...
Amazon Affiliate Program: How Does It Work ?
The Amazon Affiliate Program, also called “Amazon Associates,” allows content creators, publishers, and bloggers to monetize their content. After signing up for the free program, creators receive links they can publish and promote to their followers. When a sale is...
Amazon Social Media avec Amazon Posts
Que sont les Amazon Posts ? Comme toute nouveauté Amazon, c'est encore en version Beta, et uniquement disponible aux USA: les posts Amazon. Oui, un feed, un fil, un mur, whatever, le social media d'Amazon qui permet au shopper de voir défiler des posts relatifs aux...
Virtual Travel With Amazon Explore
While we are forbidden to travel and cross borders, Amazon offers us a virtual holiday. With Amazon Explore, you can virtually discover the world while waiting to do it for real. From your sofa, you can wander the streets of Buenos Aires ($24.50) or visit Notre Dame...
Reach Twitch Audiences With Amazon DSP
Twitch inventory and audiences are now available on Amazon DSP. Marketers can now target Twitch's viewers based on their interests in contextual-based campaigns as well as Amazon's audience insights and measurement. Although Twitch is part of Amazon since 2014, Amazon...
Amazon New Communication Guidelines For Buyer-Seller Messages
Effective November 6th, Amazon will start enforcing the new Buyer-Seller Messaging guidelines. If you don't take action, your business could be in jeopardy ! Actions You Need To Take Immediately: Do not incentivize or use suggestive language in your...
Choisir La Bonne Catégorie Sur Amazon.
Pourquoi il est important de choisir la bonne catégorie ? L'algorithme Amazon (A9) est conçu pour être très intuitif , non seulement dans le cadre d’une recherche, mais également pour ce qui concerne la navigation. Amazon est obsédé par la satisfaction du client et...
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We are an independent digital media consultancy to help companies launch and grow their business online and on Amazon.
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