Prime Day 2 is around the corner: it has been officially announced for 11 and 12nd October. When Prime Day passes, there are still opportunities for brands to engage with consumers. A recent survey by Amazon Ads and Kantar found that 53% of consumers plan to make...
At Unboxed (Amazon third annual advertising conference), Amazon announced new additions to its advertising ecosystem. I summarize here some of interesting branding new features (source: Amazon Ads): Brand Metrics Brand Metrics is a self-service measurement solution...
Lancé il y a 2 ans aux Etats-Unis, le programme Amazon Transparency débarque en Europe. Qu’est-ce que Amazon Transparency ? Transparency by Amazon (Transparence Amazon) est un service d’authentification de l’article que vous vendez. Ce service vous...
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