If you are advertising your Amazon product listings outside of Amazon, it can be difficult to measure the impact of those marketing campaigns on your Amazon sales. The reason is that you cannot implement a tracking pixel on your Amazon store and product listing pages. To address this issue Amazon has introduced Amazon Attribution, which is now available to 1P vendors and brand registered 3P sellers.
For the first time, brands can measure the impact of display, search, and video channels based on how consumers discover, research, and buy their products on Amazon. Amazon Attribution provides brands that sell on Amazon with sales impact analysis across media channels off Amazon. With on-demand reporting, they are able to uncover the insights needed to optimize their media campaigns.
Attributions on Amazon are collected by either placing a tracking pixel on advertisements or most recently announced, a click-based solution that allows for in-app measurement through social media.
Amazon Attribution Console tracks the following metrics by campaign and ASIN:
- Amazon Detail Page views
- Add to Cart